What is headless commerce?
Headless commerce separates your storefront (the 'head') from your commerce backend (Shopify, WooCommerce). A custom frontend in React/Next.js talks to your backend via API — giving you total design freedom, dramatically faster pages, and the ability to sell across any channel from one backend.
Which tech stack do you use?
Our standard stack is Next.js 14 App Router + TypeScript as the frontend, connected to Shopify Storefront API or WooCommerce REST API. For content we integrate Contentful, Sanity, or headless WordPress. Deployed to Vercel or Cloudflare Pages for global edge performance.
How much faster is headless vs a standard Shopify theme?
A headless storefront typically achieves 90–100 PageSpeed vs 40–65 for a typical Shopify theme — a 2–3× improvement. TTFB drops from ~800ms to under 100ms with edge caching. Real impact: lower bounce rates, better rankings, and higher conversion rates.
Is headless commerce right for my store?
Headless is ideal if you need a truly custom design, experience performance issues at 50k+ monthly visitors, want to sell across multiple channels, or need complex custom checkout flows. For smaller stores, a well-optimized Shopify theme often delivers better ROI.
Can you migrate my existing Shopify store to headless?
Yes — your products, customers, orders, and Shopify admin stay intact. We replace the Shopify theme with a custom Next.js frontend connected via Storefront API. All existing apps and payment methods continue to work.
Do you build headless WooCommerce stores?
Yes. We build headless WordPress/WooCommerce sites with Next.js + WPGraphQL. Your team keeps the WP admin they know, and customers get a blazing-fast React frontend.
How long does a headless project take?
A starter headless build takes 6–8 weeks. A full-featured storefront with custom checkout, account pages, and integrations takes 10–14 weeks. We provide a detailed timeline after scoping your project.
Will my headless store rank on Google?
Yes. Next.js generates server-side rendered (SSR) and statically generated (SSG) pages that Googlebot crawls natively — no JavaScript rendering issues. We implement full SEO metadata, JSON-LD structured data, sitemaps, and Core Web Vitals optimization.
What is the cost of a headless commerce build?
Headless projects start at $1,200 for a minimal storefront. Standard builds run $2,500–$4,000. Enterprise builds with custom checkout and integrations run $5,000+. All prices are fixed-rate project fees.
Do you offer ongoing support after launch?
Yes. We offer monthly maintenance retainers from $299/mo — covering Next.js dependency updates, Shopify API version upgrades, feature additions, performance monitoring, and bug fixes.